The Influence Of Symbolic Interactionism And The Social...

In his book ‘The Presentation of self in everyday life’, Erving Goffman states â€Å"We are all just actors trying to control and manage our public image, we act based on how others might see us.† This is a pinnacle viewpoint of the sociological theory Symbolical Interactionism which is â€Å"a study of human group life and conduct which holds meaning central to human behaviour† (Blumer, 1992; Ray, L 2017: npg). This essay will critically evaluate this statement and its sociological significance. In order to critically evaluate this, the essay will break down the quote into two parts. This first half of this essay will explore one of the main ideas presented in Goffman’s above statement: the notion of dramaturgical metaphor. The second part will†¦show more content†¦These meanings only arise from interactions with other individuals and with society, and are sustained and recreated through this same process of interaction (Blumer, 1969 cite d in Carter and Fuller, 2015) Goffman is argued to be the most influential micro-sociologist during the 1960s and 1970s (Gale, 2008: npg). He operated against grand theories and their followers such as Parsononian theory which dominated sociology at that time. Social interactionism is said to have opened the box of Parsons’ concept of latency – the taken for granted ways we conduct social life – and explore it in more detail. Through micro-sociological analysis and focus on unconventional subject matters, Goffman pursued to provide a more refined account of how social roles are acquired and enacted (Ray, 2017: npg). He not only examined the intricate nature of individual identity. But he also observed interactions within a group, the effects of one’s surroundings, and the movement and interactive meaning of information. Thus, echoing Blumer’s basic tenets of symbolic interactionism state. According to Barnhart, (1994: npg) Goffman’s â€Å"perspective though limited in sc ope, provides new insight into the nature of social interaction and the psychology of the individual.† Furthermore, by moving away from the structures of systematic theories, whereShow MoreRelatedSymbolic Interactionism: Studies of Social Construction4480 Words   |  18 PagesSymbolic Interactionism: Studies of Social Construction Hundreds of years before written word, theories have been made about words, the symbolism behind them, and root meanings assigned by social construction. William Shakespeare can be shown as example of this with posed questions by characters in his writings. In Romeo and Juliet, the character Juliet poses questions that reflect the symbolism of the name of her and her star-crossed lover Romeo. â€Å"O Romeo, Romeo! Wherefore art thou Romeo. DenyRead MoreSymbolic Interactionism George Simmel Jacqueline Low10230 Words   |  41 PagesStructure, Agency, and Social Reality in Blumerian Symbolic Interactionism: The Influence of Georg Simmel Author(s): Jacqueline Low Source: Symbolic Interaction, Vol. 31, No. 3 (Summer 2008), pp. 325-343 Published by: Wiley on behalf of the Society for the Study of Symbolic Interaction Stable URL: http://www.jstor.org/stable/10.1525/si.2008.31.3.325 . Accessed: 31/03/2015 20:24 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstorRead MoreComplementary and Alternative Medicine in New Zealand1024 Words   |  4 Pages How do people from the general population decide to use complementary and alternative medicine (CAM) in New Zealand? †Complementary and alternative medicine is a broad domain of healing resources and techniques that encompass all health systems, modalities, and practices and their accompanying theories and beliefs, other than those intrinsic to the politically dominant health system of a particular society or culture in a given historical period. CAM includes all such practices and ideas self-definedRead MoreThe Epistemology Of The Decision Making Process Of Burglars1629 Words   |  7 Pagesunderstanding of how such offenders perceive and interpret their own circumstances and opportunities† (Clarke and Cornish, 1985 cited in Wright and Decker, 1994, pp.4).The study that this paper will discuss deals with the decision making of burglars and the factors that shape their criminal behaviour as well as their strategies they apply while conducting burglaries. The research design and the theoretical perspective of the researcher not only shape the research process but also influence the outcomesRead MoreFamily Violence Essay6096 Words   |  25 PagesFamily violence is not a new phenomenon, as it has essentially existed since the beginning of time. Only in modern times, however have societies begun to recognize violence and family members as a social problem (Barnett, Miller-Perrin Perrin, 2005). For many years, the social problem of family violence had not only been heavily ignored, but for a number of years, had not been fully understood. For example, family violence takes many forms and has a number of different names. Family violence, alsoRead MoreThe Sociological Imagination And Use Essay1683 Words   |  7 Pagesand ect. 2. How would a conflict theorist explain the educational system in the United States? How would this differ from how a functionalist might see it? †¢ A social conflict theorist might explain our educational system in the U.S. as competitive like we are all competing against each other to get the best paying job. This is different from the functionalist because they would see it as all of us working together to achieve a goal. 3. Discuss the main ideas of symbolic interactionism. †¢ SocietyRead MoreSummary Communication Theory13076 Words   |  53 Pagesmake connections among his ideas. A theory tends to shape our perception of reality and behaviour and guides us through unknown areas. Images of theory: 1.) Theories as nets: Theories try to explain phenomena. 2.) Theories as lenses: our perception is shaped by the way we want to see things. Thus, we pay special attention to certain aspects of communication, while disregarding others. 3.) Theories as maps: Theories act like guides through unknown areas. What is communication? CommunicationRead MoreRacial Division Of Medi The Double Standard3592 Words   |  15 Pagesconsidered intentional but just as dangerous. Media coverage efforts should include critical research focused on racial biases within media that are marginalizing and over criminalizing other races used to persuade ideologies. Many studies have researched the ideas of impartial racial bias in media (media and social media) in law enforcement and the legal field. There is a subconscious idea that harbors racist feelings while associating black (the color) with negativity and often marginalized groupsRead MoreThe Dynamic And Revolutionary Changes Of The 21st Century2470 Words   |  10 Pagesled to the development of the Virgin mobile: Game of Phones campaign. With the marketing objective to increase footfall during the summer period (Nov–Dec) by 5%, Virgin Mobile planned to create a campaign that is more centric approach instead of a social approach. They created a media strategy of us ing their mobile app as the core of their campaign and crafted a mobile battleground where Australia could fight for the Virgin rewards, Telco glory and receive real Virgin rewards with the every paid,Read MoreSummary Communication Theory13084 Words   |  53 Pagesmake connections among his ideas. A theory tends to shape our perception of reality and behaviour and guides us through unknown areas. Images of theory: 1.) Theories as nets: Theories try to explain phenomena. 2.) Theories as lenses: our perception is shaped by the way we want to see things. Thus, we pay special attention to certain aspects of communication, while disregarding others. 3.) Theories as maps: Theories act like guides through unknown areas. What is communication? Communication

Neurological Brain Disorder Alzheimer s Brain And The...

Neurological Brain Disorder: Alzheimer’s Jordan Taylor Psychology 09/23/2016 Abstract: In this essay I will be writing about the research I’ve done on the brain disorder Alzheimer’s. I will discuss all aspects of the disease, from how it first gets diagnosed to how it affects your body and how it may end with your eventual demise. I will also discuss my first-hand experience with my grandma and her battle with Alzheimer’s. I will explain the happenings inside of the brain in an Alzheimer’s brain vs the regular healthy human brain. For my report I chose the neurological brain disorder, Alzheimer s. I chose this Disorder because not only do I find it devastatingly fascinating, but I also have personal experience with it. I witnessed it first-hand with my grandmother who has since passed. Studying the brain has always interested me, from the everyday functions, to the quirky disorders that you’ve never heard of and everything in between. Alzheimer’s is a non-reversible disorder and there is currently no cure. It’s typically only seen in older people although there are some cases that occur in people a bit younger, called early onset. If family members have it you have a much higher chance of getting it as well. Alzheimer’s is currently the sixth leading cause of death in the United States and more and more people are dying of it each year. Alzheimer’s is named after the Doctor Alois Alzheimer. In 1906, he studied a woman s brain who died of a rareShow MoreRelatedAlzheimer s Di sease : The Most Common Form Of Dementia1427 Words   |  6 PagesDementia, known as one of the world s current pandemics, is estimated to be the fourth most common cause of death in the developed country, second only to cardiovascular, cerebrovascular diseases and cancer. With the aging population, dementia has gradually become a serious threat to the health of the elderly people in Australia. Alzheimer s disease is the most common form of dementia. Alzheimer s disease usually occurs in a primary degenerative encephalopathy in senile and pre senior periodRead MoreBrain Structure And Basic Functions6760 Words   |  28 PagesINDEX Preface I- Introduction - Brain Structure and Basic Functions II- Memory - Introduction - Improve your Memory - Memory Disorders III- concentration/focus - Introduction - Improve concentration/focus - Concentration/Focus Disorders IV- Brain Nutrition V- Brain Sleep VI- Brain Exercise VII- Brain Social Life VIII- Negatives for brain health - Stress - Alcohol - Smoking - Drug Addiction - Traumatic Brain Injury - Cerebrovascular Disease â€Æ' Preface The brain is the control center of theRead MoreThe Effect Of Exercise On The Body2597 Words   |  11 Pagesthe brain: the center of human activity and intelligence. One would want to do everything in order to preserve and improve cognitive abilities. It seems survival of the fittest is now a matter of neurological and cognitive capacities rather than physical attributes as it once was. Therefore, the question must be asked what effect exercise, a major aspect of human life, has on the brain. Only in recent years have researchers learned a significant amount of information about the human brain. ItRead MoreThe Role of Genetics In Alzheimer’s Disease Essay example3342 Words   |  14 Pagesfamily members or not having the ability to find your keys every time you want to leave the house. These are some of the struggles that people with Alzheimer’s disease face daily. Alzheimer’s disease was first identified by German neurologist Alois Alzheimer in 1906, and was discovered to have an overpowering effect on explicit memory loss (Gruetzner, 1988). There are two types of Alzheimer’s disease – early onset and late onset. Early onset occurs in patients who are diagnosed before the age of 65 whereasRead MoreImplement And Monitor Nursing Care For Older Clients1795 Words   |  8 Pagesand B12†. (Harris, P Nagy, S Vardaxis, N 2010). Most readily known as alcohol related dementia, Korsakoff’s syndrome is also known as Korsakoff’s psychosis and Wernicke Korsakoff’s syndrome. â€Å"Korsakoff syndrome is a preventable memory disorder that usually emerges (although not always) in the outcome of an episode of Wernicke s encephalopathy, therefore the chronic disorder is sometimes known as Wernicke- Korsakoff syndrome.† Wernicke encephalopathy is an acute brain reaction to severe lack ofRead MoreThe Marketing Research of Brainquiry33782 Words   |  136 Pagescontacts are needed they can be found by using the means stated in the sources part of the research. The excel file gives furthermore general information about private insurance companies and an overview of how many people do have which mental disorder in Germany. In the report the promotional part gives an overview of means to use regarding the target groups being looked at by Brainquiry. The final report of the Netherlands consist of following parts: excel files, explanation according toRead MoreVirginia Woolf : An Omnivore Diet9176 Words   |  37 Pagesthis delicacy which I am more than happy not to. Tadpoles, baby frogs (known in Thai as â€Å"gob†) are a significant part of the diet in many parts of Thailand and Africa. Moreover, being raised up on whole and wholesome foods I was an energetic, healthy young man. Probably too energetic as far as my mom was concerned. Somehow it came to me many years later that the meat we ate other than the chickens we raised were from factory farms. Where there is much suffering and abuse. You can go on YoutubeRead MoreItec Nutrition Case Study8549 Words   |  35 Pagesmeetings with her. Medical Bi-polar disease or Manic Depression What is it? Bipolar disorder causes serious shifts in mood, energy, thinking, and behavior–from the highs of mania on one extreme, to the lows of depression on the other. More than just a fleeting good or bad mood, the cycles of bipolar disorder last for days, weeks, or months. And unlike ordinary mood swings, the mood changes of bipolar disorder are so intense that they interfere with your ability to function. How its Treated?

Social Evil Free Essays

Sample essay on Social Evils Still Persist in our society Social evils are prevalent in almost all the backward countries. Surprising enough that India, a country proud of her ancient culture is no exception to it. Conservatism and fundamentalism apart there are certain customs that smear the face of this ancient land that is trying to build a modern image in the world. We will write a custom essay sample on Social Evil or any similar topic only for you Order Now Go to any part of the country you will find something going on you’ll be ashamed of. Even some good customs have taken a woeful course. There Was a time girls having taste in dance and music offered themselves to the cult of devadasis in prestigeoiis temples throughout the country. They were virgins and dedicated their lives to the deity in the temple. They were respected by the whole society. Muslim invasions are responsible for the demolition of a large number of temples in the North and North West. With them the very institution of devadasis disappeared. But it still persists in a few districts of Maharashtra and Kamataka. Ire rate between the age of 7 and 14 are offered to be bride of goddess Yellamma a Saundathi temple in Belgaum district. According to a rough estimate abort 5000 are still offered on full moon day during the month of Magh every year. Gradually a vicious belief has come up that the devadasis are maids to please Parashuram who lives in all men. A devadasi dare not displease Parashuram. What an obnoxious design to exploit the girls sexually. Most of these poor girls join the red light area (prostitute market in Mumbai and its suburbs. Bonded labor is another social stigma on our face. The poor in rural areas (both men and women) are lured by contractors’ men to have a job. They are given a few hundred rupees and sign a document making them bonded labor. They are taken to distant places to work in construction: rework or kilns. The women and small boys and girls are sexually assaulted too. Many of the boys are sold again and again. They hardly know where they belong to. Although Bandhua Mazdoor Mukti SanghofSwami Agnivesi got a very large number of these slave laborers free many are still there the net. The prey of the custom of devadasis and bonded laborers are general illiterate scheduled caste or scheduled tribe people from rural areas. But those girls who suffer because of the evil custom of dowry belong to all sections of the society both in rural and urban areas in almost all the state; the evil that started from the North has engulfed the whole of South too. Today the more educated a boy is the bigger the demand of dowry too. Thousands of girls who are harassed for not bringing sufficient dowry either commit suicide or are burnt alive by the in-laws or the husbands themselves. Caste system might have served the purpose of maintaining certain – discipline in the society when it was based on profession and not on birth. Today its proliferation into more than 5000 castes from four and that toe based on birth has become the gravest evil. It is responsible for the stratification in the society the upper castes are harassing the lower castes. It took the lower castes more than a millennium to assert themselves. Today they are up in arms against the so called upper castes—3000 against 2000. What a game? Caste consciousness has gained over national consciousness. It seems the social evil that was taken for granted in the past may bring a storm that will rip open the very basis of unity. Reservations for scheduled castes, scheduled tribes and backward classes may not be able to check the reaction in the minds of the lower castes against the upper ones who still consider the former as pariah. The disparity can be removed only by giving all equal status. The so called upper castes are not giving it even today—of course at the cost of their own safety in the times to come. Woman is wary of the design of the ojha if you go to a tribal village. He may declare you a witch and the villagers may kill you in their own cruel design. A large number of tribal women suffer from this agony every year. Don’t educate the tribal’s and the scheduled castes and this is what you get. Male Chauvinism and child marriages are the two social diseases that are 110 less harmful than AIDS itself. AIDS attacks a person who has . committed a folly or has been wrongly injected. Children are married at an they are not conscious of what is going on with them. Thousands of children become a prey to this evil on the day of Akshaya Tritiya in many areas of Rajasthan. Many children become widow before becoming girls. Their whole life becomes a hell. Male Chauvinism too is no less a social evil. Males have been dominating females throughout the world. It does not mean it is not an evil. In India—specially in the rural areas—women are worse even than the domestic animals. It is a social evil for it doesn’t allow the development of an egalitarian society that is the basis of a democracy. Moreover if a woman is ‘ Ardhangani’ (half part) it is rather queer half part exploiting the other half. How can the health of the nation be maintained that way? Essay – 1 Indian society is one of the oldest societies. It has got its own customs and traditions. Some of them are very old. They do not suit the present times. Times go on changing. We must also change our customs and traditions to keep pace with the times. Some of our customs are not only useless but are also obstacles in the way of social progress. It is, therefore, essential that they must be changed. The older must change giving place to the new; I will introduce the following social reforms, if ever I become the minister of social welfare. Our marriage customs must be reformed, Child-marriage and early marriage have no place in social life today. Boys and girls must be given some say in the selection of their partners. I will pass a law which make dowry hunting a legal offence. I will allow no business in the form of marriage, as this is a great social curse. This will be my first reform. Now-a-days we do not get the necessities of life in pure condition. Milk, ghee, butter, oil, etc. all are sold adulterated. Not only food stuffs, but medicines, toilet goods and their articles also are mixed with inferior and cheaper substances. This amounts to the cheating of the people. This is a social crime. I will make all possible efforts to curb this nefarious trade. The people will be ensured the supply of pure and unadulterated goods. In our society, drinking is becoming common. There is also drug addiction on a large scale. Then evil effects of such habits are too well known to need any discussion. Society must be saved from this social curse. I will educate the people against these evils as well as pass laws against them. When I become the minister for social welfare, this social reform will receive my urgent attention. Man and woman are the two wheels of the social cart. Both of them must be equally strong. But in our society women are illiterate. They are kept in ‘purdah’. They are denied their due rights. Illiteracy is most wide-spread among women. I will pay special attention towards female education. This will remove many evils from society. Purdah will come to an end. Women will become equal partners with men in the work of the development of the country. Untouchability is a curse. We treat a large section of our people, as if they were animals. I will do my utmost to eradicate this social evil. Public opinion shall be educated against it. The condition of the untouchables shall be improved. Food prices have been raising for sometime past, one of the main causes of this is the hoarding of food grains. There is acute shortage of a number of essential commodities. To earn huge profits, businessmen hoard the necessities of life. This causes great hardship to the people. I will introduce legislation to check hoarding with the greatest zeal and effort. Hoarders, black marketers and profiteers would be severely dealt with. These are but the most important of the social reforms which have been long overdue. Besides these, there are many other social evils like child labour, gambling, wastage of food etc. , on the occasion of marriages and other social ceremonies etc. I will introduce reform in these spheres also. Social reforms are urgently needed. There can be no two opinions about this. Others have also made efforts in this direction. But the results have not been very encouraging. I will give top priority to social reforms. Effective laws will be framed. Public opinion will be created in support of these reforms. Administration will be made strict. Then alone will success be achieved. Note: This essay can also be used for the topics like: †¢ If I Were The minister of Social reform Or of Social Welfare of My State †¢ Some Social Evils and Their Reform Essay -2 The social evils and superstitions that had crept in the society over the centuries made social reforms imperative for the development of the society and the masses. In the 19th century, the newly educated persons increasingly revolted against rigid social conventions and outdated customs. They could no longer tolerate irrational and de-humanising social practices. Moreover, the backward features of Indian society, such as the caste system or inequality of the sexes had religious sanctions in the past. Therefore, it was necessary to reform religious practices as well. The condition of women was pathetic. The various religions practised in India as well as the personal laws based on them consigned women to a status inferior to that of men. Polygamy, Purdah system, sort, ban on widow remarriage, no education for female child, female infanticide, child marriages were some of the evils that had vice—like grip over the society. It thus became necessary to take the women out of this degraded position and help her to realise her true potential. The problems of female feoticide, sexual harassment at workplace, education are so diverse that they need sound financial backing, all these social evils centre around the petty and marginalized conditions of women in the society. We need to combat evils like the glorification of sati places as pilgrimages, dowry system, girl feoticide, decline in sex ratio, harassment of women etc. This can be achieved by educating the woman and making her financially independent. Rajasthan has been in the news recently and for all the wrong reasons. First, it was tigers disappearing, then it was a guidebook that referred to sati-sites as tourist destinations, and then it was child marriages. The legal age for marriage in India is 18 years for women and 21 years for men. Any marriage of a person younger than this is banned in India under the Child Marriage Prevention Act of 1929. But child marriages still take place in India; particularly around the Hindu holy day of Akshya Tritiya (also knows as Akha Teej). Yet, it is a religious tradition in many places in India and therefore, difficult to change. People feel that traditions are valuable and should not be changed, especially religious traditions, since changing these would amount to asking people not to practise their religion, a fundamental principle of democracy. Dowry in India, the practice of endowing the groom by the bride’s family, is a tradition, which has changed its intentions from giving a gift to demanding for astronomical amounts which has bankrupted lots of families and made many girls either to commit suicide or being murdered. Bride-price, which is the endowment to the bride’s clan, which is widely practised in Papua New Guinea, too, has changed from the earlier intentions thereby making it a business. Moral and ethical concerns of the society weigh a great deal with those in public life as their behaviour is keenly watched by the people. At concerned quarters, views are being expressed over the general decline of values in public life. There is a general feeling that all is not well with our socio-political system which is functioning under a great strain. In such a situation, the representatives of the people have to set high standards of behaviour in public life. Members of Parliament have not only to represent the society but have also to lead it. Therefore, they have to function as the role models and this naturally casts on them a heavy responsibility. Our freedom fighters and national leaders had set high ethical and moral standards in public life and they followed those principles scrupulously. This tendency, it is painfully observed, is now on a decline. There has been a wide and critical collapse of moral values in all walks of life and a perilous decline in the human dimension in global, political and trade relations and national economy. Development has culminated in widespread discontent, corruption, unemployment, violence, communal and racial discord and much human distress, destruction and disillusionment. Barring this, the caste system, which had its roots in religion, is another curse in society. Though not so rigid in urban areas, it is still practised in rural areas with the same zeal. Caste determines man’s marriage, social circle and profession. The untouchables suffer from numerous disabilities and restrictions. His dresses, food, place of residence, all are degraded. Not only is it humiliating and inhuman and based on anti-democratic principle of inequality by birth, it is a cause of social disintegration. Thus, it has to be fought against. Another problem that our society faces is the rapid criminalisation of the polity, that could be the result of the fact that criminals have understood the mechanics of the electoral process and have themselves become contenders for power. Earlier, politicians patronised criminals and provided them protection from the law-enforcement agencies in exchange for the use of their muscle power during elections. And now it is the opposite-with the criminals themselves taking over the reigns of power and patronising the « politicians and their parties. Of late, there is an increasing exposure of the criminals in the! Governing system of the country, to the extent that it alienates the common people for power. The criminalisation of politics is a reflection of, and a factor that aggravates the crisis of the political system. Only a qualitative change that transforms the system from its very roots can resolve this crisis in favour of the people. In the rural economy, both unemployment and under employment exist side by side and the distinction between them is by no means sharp. In the rural areas, increasing population implies an increasing pressure on land. This pressure on land has resulted in an increase in the number of agriculturists, and this has largely contributed to the problem of unutilised labour or disguised unemployment in the agricultural sector. A large labour force accumulates around primary occupations. A general in elasticity of occupational structure prevents any large movement away from these in periods of slack demand. This leads to seasonal unemployment also. In short, the major feature of rural unemployment is the existence of unemployment in the form of disguised unemployment and seasonal unemployment rather than open unemployment that exists in the urban areas. Idol worship, superstitions, Brahmanical or clergy superiority, all had to be fought against, for all the social practices finding sanction in religion. Yet a lot needs to be done to eradicate from the shreds a number of social evils still haunting our society. How to cite Social Evil, Papers

Diesel Swot free essay sample

The solid consumer perception of the brand ethics and quality product offering back then set an immediate competitive advantage around the introduction of the additional items added to the clothing range. The Diesel brand portrays a lifestyle, something for the consumer to buy into rather than just buying a piece of clothing and this is reflected in one of their tag lines to ‘make people feel different and provocative’(Ennic Gilli Fort 2005). They themselves are passionate about the products they create and their commitment to produce quality, comfortable and trendy clothing have undoubtedly helped to build the consumers trust and belief in them and what they stand for. These brand qualities are carried right through their range and the consistent brand promises they emit only add to the success of selling their products. Diesel continues to diversify their collection and since 2000 have launched a premium sunglasses range, popular fragrances, wrist watches and even a hotel chain! The move to extend the brand outside a clothing range has allowed them to widen their target market and acquire customers from segments they may not have with just as a clothing brand. We will write a custom essay sample on Diesel Swot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The product extension can also increase the retention of their current customer base by offering even more desirable consumables and in turn build on the consumer’s emotional feeling to want the products. The Brand name itself is carried forward to the new product categories and this can potentially give an immediate competitive advantage in a sometimes overcrowded marketplace. Another benefit for Diesel is the trust created between the customer and the brand through quality consistently in their clothing, the customer knows what to expect from their purchase. This trust can be seen as an emotional attachment which in turn can strengthen consumer loyalty to Diesel. Pricing: Premium pricing can give the perception that Diesel is a more of an exclusive brand but also, the brand success can allow their products to fall within the premium price range thus only increasing the bottom line through the sales of high margin products. The result of selling high margin products which ultimately leads to a greater cash flow, and this allow Diesel to incorporate above the line marketing campaigns in to their marketing strategy. A healthy budget can be set aside for these mass campaigns only strengthening the brand further. People: I think undoubtedly the dedication, passion and creativity of Diesel’s workforce shows through in their brand and also makes them a desirable brand to be employed by. Place: Diesel flagship stores and selective distribution of their products are another benefit for Diesel. The stores embody the core image of the brand and the marketing within these stores is to focus on channelling this image to the customer on entering the store. Promotion: Diesels strong brand which exudes passion and energy is clearly shown in their marketing strategy. Using a combination of ‘above the line’ and ‘below the line’ marketing techniques, their promotions are always aimed at engaging the customer and creating a two way dialogue. Both methods are beneficial to the brand but in different ways. Through Diesels above the line campaigns, they can reach the mass market and attempt to push the lifestyle aspect they really believe in. This can be seen in their advertising campaigns consistently, where the images used can be thought provoking, sometimes bold and occasionally controversial, the most recent ‘Be Stupid’ campaign being an example. The idea is to encourage the customer to interact with the brand, the lifestyle, on the chance if they like it, they’ll also like the products. The launch of Diesel U Music in 2001 is a prime example where engagement and interaction with the customer is key to its success, ‘A year ahead of MySpace Diesel:U:Music ventures online forming one of the fore runner digital music communities’ (Diesel, 2012) Benefits for the consumer: Price: Quality and price transparency amongst the range of products mean the customers know what to expect from their purchase and can trust the brand. Consumers are willing to pay for quality goods and they then benefit from the quality. Product: It could be said that wearing Diesel clothing says something about the person who wears them, the consumer may feel it gives them status. The consumer’s personality may be expressed through the clothes they wear, and Diesels distinctive clothing range focuses on quality and identity but at the same time their marketing campaigns embody a funky vibe that it’s cool to be uncool with slight comical aspect. Mazurek 2011) The consumer can also engage with the brand and can feel part of the lifestyle portrayed through the ad campaigns. There can be a perception in the wearers mind that the clothing can enhance their self-image and thus fulfil the need for self-expression. Consistency, consumers know what to expect from the premium product they’re purchasing Diesel consumers know what to expect when they purchase a Diesel product. There is a clear quality and price transparency which builds a trust between the customer and the Diesel brand. This can mean there is less risk involved when the consumer comes to making decisions in the buying process. The customer’s perception of the brand must encompass value and promises of quality, clearly Diesel consumers benefit here as Diesel deliver on both. (Jacobson 2010) Q2. Conduct a comprehensive SWOT analysis on the Diesel Company. Note this question also requires you to research the company history. SWOT Definition: Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and threats. Internal Internal Positive Positive Negative Negative External External Strengths: Diesels brand identity is global, and its presence is over 90 countries worldwide backs this up. They have worked hard developing and refining what the brand stands for. The tag line, ‘For Successful Living’, born from the 1991 global marketing strategy represented the brand perfectly and paved the way for the fashion phenomenon that followed. Matt Haig 2004) Creative and passionate staff are a positive for any company and with Diesel the fact that their workforce are fully committed and believe in the brand itself shows through in their products and promotional campaigns. Rosso’s leadership skills drive the workforce, he is admired and it could be said he is a very inspiring character. According to Lipke (2010) Renzo was named as a Global Leader by Millennium Promise, a social group who were set up in 2005 by two me n, Jeffery Sachs and Ray Chambers, their aim is to halve worldwide poverty by the year 2015. Rosso serves as an ambassador for Millennium Promise and also provides funding for the project. And in the words of the founders himself Jeffery Sach’s â€Å"To have Renzo on your side is energy and creativity and ingenuity and reach. When you have someone who is world-class energy and world-class creativity, it makes a huge, huge difference†. (David Lipke 2010) Weaknesses: Diesels premium pricing strategy can be seen as a disadvantage to them as an item is only worth what a consumer is prepared to pay for it. The perception of quality and brand image must shine through in the products and meet the expectations of the customers. If these expectations are not met the risk is in not retaining and producing a loyal customer. This analogy can also feed into the fact that they do not own the majority of the stores retailing their products. The lack of control over the concession stores means that Diesel has to trust and rely on the individual retailers to promote products the Diesel way. This can mean that the Diesel image portrayed to potential customers is not consistent with the brand guidelines. Opportunities: Brands often use celebrity endorsements in order to heighten brand awareness and drawn attention to mass marketing campaigns. According to Spielman (1981), the use of a celebrity in an advertising campaign can make the ad more distinguishable and give a sense of sincerity. A celebrity endorsement is an obvious opportunity for Diesel as a global brand to make their products even more desirable however it could be debated whether their campaigns would ever actually require an endorsement as they are quite successful as they are. Threats: The black economy and the sale of counterfeit goods can seriously damage a brand image. Companies can experience a profit loss and the consumer is exposed to low quality products which can in turn affect brand loyalty. It is estimated by Reconnaissance International, a publishing/consulting firm, the black market costs the global economy $500 billion and proceeds have been used in criminal activity which in itself is a huge issue. (Brian H Murray 2004) The recent worldwide economic downturn has been more than a concern for most organisations. As a lot of consumers have tightened their purse strings, demand for certain products fall and the clothing industry is certainly not immune to the crisis. Back in 2009 Diesel seemed to have escaped the negative effects of the downturn according to their CEO (at the time) in this statement, and also had no intention of trimming prices either â€Å"A lot of brands will go out there with lower pricepoints. But is Apple discounting the iPod? No. Is Diesel going to screw around with our denim? No. It’s a short-term economic blip, we’re still up single digits this year. We’re going to attack the market with innovations, not cost reductions. † Good to hear some positivity, however I fear no one is out of the woods just yet. Q3. Discuss using Diesel and other related clothing brands as examples, the benefits and limitations of premium pricing. In your opinion, what impact do you feel the global economic turndown has had on the premium clothing industry? Definition Premium Pricing: Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price (Gittings 2002). Pros and Cons of Premium Priced Clothing Pros: It can be argued that premium pricing can create demand for a product. In Diesels case the decision to reduce, by 40%, the number of outlets where the Diesel products are sold meant they could carefully choose where the products are available thus creating more demand. This was a strategic and deliberate move, which chose stores where consumers were will willing to pay a premium price for the perceived luxury items. As the distribution on some products halved, pricing doubled on other products which only made the items more exclusive and they weren’t as widely available. Diesel was able to advertise in high-end magazines and boosted their advertising budget considerably after the move. . (Malone 2005) The G-Star Jeans brand is another example of where premium prices are charged based on the consumer perception of the brand. The brand positions itself as creating authentic, innovative, avant-garde clothing. With unique qualities clearly identifying their jeans and the continuous innovation to stay on trend, they have built up a strong consumer following which allows them to charge premium prices. (www. infobarrel. om, No date) For both, a premium pricing strategy can also result in a healthy profit margin! Cons: Premium pricing strategy can have a negative side in that it is assumed that the consumer will pay the price. The risk can be that the consumer expects a high quality product and if those expectations are not met a bad buying experience is felt. Another disadvantage is that competitors can undercut prices and this can potentially lead to a los s of sales. Selective distribution in order to make the products more exclusive and therefore keep at premium prices can also lead to a narrower segment of the market accessing the products. Giddens, Parcell, Brees 2002) Effects of the global economic downturn on the premium clothing industry, in my opinion: I think the downturn in the global economy has had a heavy impact on the fashion and clothing industry in relation to companies. On trend and branded clothing tend not to be on the priority list when a consumer comes to purchasing new clothes these days in my opinion, there’s just not enough pennies in the pocket and I think customers will search for bargains more often than not. This can obviously have a negative impact on the overall profits of high end product thus potentially forcing the brand to undercut prices in order to sell. Another negative effect I believe is the loss of jobs in local areas where clothing is manufactured. Any company in a time of crisis will strive to keep buying and production costs at a minimum to increase profit margin. This has seen clothing organisations, in for example the US, source material from cheaper overseas countries such as China and have the garments manufactured abroad also, for example Vietnam.

Prison Inmates, Are Some Of The Most Maladjusted People In Essays

Prison inmates, are some of the most "maladjusted" people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are "at war with themselves as well as with society" (Szumski 20). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the phase of secondary deviance (Doob 171). Next, some believe that if we want to rehabilitate criminals we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are "likely to develop the self-esteem essential to a normal, integrated personality" (Szumski 21). This kind of program would provide skills and habits and "replace the sense of hopelessness" that many inmates have (Szumski 21). Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. Often if a peer proposes a solution it carries more weight than if the counselor were to suggest it (Bennett 20-24). Further, in sociology, one of the major theories of delinquency is differential association (Cressey 1955). This means some people learned their ways from "undesirable" people who they were forced to be in association with and that this association "warps" their thinking and social attitudes. "Group counseling, group interaction, and other kinds of group activities can provide a corrective, positive experience that might help to offset the earlier delinquent association" (Bennett 25). However, it is said that group counseling can do little to destroy the power of labeling (Bennett 26). The differential-association theory emphasizes that a person is more likely to become a criminal if the people who have the greatest influence upon them are criminals (Doob 169). Most of today's correctional institutions lack the ability and programs to rehabilitate the criminals of America. One can predict that a prisoner held for two, four, eight or ten years, then released, still with no educationling, there is disadvantages. For instance, members of the group might not be as open or show emotion because they want to appear "tough." Also the members might not express their opinions openly because the others might see it as "snitching." For the group to work it takes a dedicated counselor (Bennett 22-23). Another type of correctional center used for rehabilitation is halfway houses. Halfway houses are usually located in residential communities and are aimed to keep offenders in the community. The name comes from the fact that they are "halfway between the community and the prison" (Fox 60). The "rationale" behind halfway houses is that criminal activity originates in the community, so the community has a responsibility to try to correct it. Also, sending a person who has deviant behavior and who has been associated with criminal influences, to prison would just make the problem worse (Fox 61). "The best place for treatment is in the community; this prevents the breaking of all constructive social ties" (Fox 61). Programs in halfway houses usually involve work release or study release and group sessions for therapy and counseling. Most programs vary greatly depending on the administrator. Generally, the purpose is to "reintegrate" members back into the community. There are three systems generally used in programs and in the process: "change by compliance, client-centered change, and change by credibility in that it 'makes sense." (Fox 73). The compliance model is designed to make good work habits. The client-centered model focuses on a high understanding of the person. The credibility model emphasizes making decisions and getting back into the community. These programs are made to avoid institutions as much as possible (Fox 73). On the other hand, many inmates think the government does not want to rehabilitate criminals. The reason behind this thinking is that prisons

(Updated) ACT Essay Scoring Completely Explained

(Updated) ACT Essay Scoring Completely Explained SAT / ACT Prep Online Guides and Tips It’s finally that day you’ve circled on your calendar – the day when ACT scores are released. You log into ACTstudent and look at your essay score. There's an "8" for your overall Writing score as well as four different "domain" scores of 6, 8, 9, and 10. What does your ACT Writing score mean and how is your ACT essay scored? This article will shed some light on both of these things. Feature image credit: eppny by woodleywonderworks, used under CC BY 2.0/Resized from original. A Quick Look Into ACT Essay Scoring On test day, you complete the first four sections of the ACT then write your essay. What happens next? Once ACT, Inc. receives your essay, it is scanned and uploaded to an essay grading program for graders to score. In addition, ACT.org states that â€Å"[a]n image of your essay will be available to your high school and the colleges to which you have ACT report your scores from that test date.† Each ACT essay is scored by two different graders on a scale of 1-6 across four different domains, for a total score out of 12 in each domain. These domain scores are then averaged into a total score out of 12. NOTE: The ACT Writing Test from September 2015-June 2016 had a slightly different scoring scale; instead of averaging all the domain scores to get a total ACT Writing score out of 12, the domain scores were combined and scaled into a total score out of 36. On June 28th, 2016, however, ACT, Inc. announced that starting in September of 2016, the Writing test would no longer be scored on a scale of 1-36, due to the confusion this had caused. This change to out-of-12 ACT Writing scores is still different from the pre-September 2015 ACT essay scoring, since that system relied on graders giving the essay one holistic score (rather than 4 analytical domain scores). Because the ACT Writing is optional, your essay score will not be factored into your ACT composite score. It will, however, be factored into your English-Language Arts subscore, which averages your English, Reading, and Writing scores and rounds up to the nearest whole number. So what are the four domains that your essay is scored across? 1. Ideas and Analysis Scores in this domain relate to your discussion of the perspectives on the essay topic. 2. Development and Support Scores in this domain reflect how you develop your points with logical reasoning or specific examples. 3. Organization Scores in this domain relate to your essay's organization on both a macro (overall structure) and micro (within each paragraph) level. 4. Language Use Scores in this domain depend on your command of standard written English (including grammar and punctuation); variety in sentence structure and vocabulary is also rewarded in this domain. Give me a hug by SeasonalOrange, used under CC BY-SA 2.0/Resized from original. Cats: Great sources of amusement, but less great sources of standard written English. For more on what goes into each domain score, read my article on the ACT Writing Rubric. ACT Essay Scoring: Official Policy Every essay is graded by two graders, who must score the essay within one point of each other. If the graders’ scores disagree by more than one point, a third grader will be brought in to resolve the issue. It's currently unclear whether this means a greater-than-one-point difference in domain score or overall essay score between graders – stay tuned for more information. While your essay receives scores in each of the four domain areas, the domains themselves are graded holistically. For example, in the Language Use domain, there are no guidelines that instruct scorers to deduct 1 point for every 10 grammatical errors. Another important part of official ACT essay scoring policy is that factual accuracy is not important. ACT essay graders are not supposed to score essays based on whether or not the facts are accurate. The point of the ACT essay is NOT to write a research paper with well-documented facts on a topic. Instead, you're asked to argue in favor of a perspective on the topic and compare your perspective to the other perspectives given by the ACT in the essay prompt; as long as your examples support your arguments, it doesn't matter if the examples aren't 100% true. ACT Writing Scores in Practice While each domain is graded holistically, there are a few key actions you must take if you want to score above a 2/6 in each domain. I've extracted these ACTions via analysis of the essay scoring rubric as well as through scrutiny of the sample essays the ACT provides on its website. As I go through each domain, I'll be using the following official sample ACT prompt for any examples: Intelligent Machines Many of the goods and services we depend on daily are now supplied by intelligent, automated machines rather than human beings. Robots build cars and other goods on assembly lines, where once there were human workers. Many of our phone conversations are now conducted not with people but with sophisticated technologies. We can now buy goods at a variety of stores without the help of a human cashier. Automation is generally seen as a sign of progress, but what is lost when we replace humans with machines? Given the accelerating variety and prevalence of intelligent machines, it is worth examining the implications and meaning of their presence in our lives. Perspective One Perspective Two Perspective Three What we lose with the replacement of people by machines is some part of our own humanity. Even our mundane daily encounters no longer require from us basic courtesy, respect, and tolerance for other people. Machines are good at low-skill, repetitive jobs, and at high-speed, extremely precise jobs. In both cases they work better than humans. This efficiency leads to a more prosperous and progressive world for everyone. Intelligent machines challenge our long-standing ideas about what humans are or can be. This is good because it pushes both humans and machines toward new, unimagined possibilities. Write a unified, coherent essay about the increasing presence of intelligent machines. In your essay, be sure to clearly state your own perspective on the issue and analyze the relationship between your perspective and at least one other perspective develop and support your ideas with reasoning and examples organize your ideas clearly and logically communicate your ideas effectively in standard written English Your perspective may be in full agreement with any of the others, in partial agreement, or wholly different. Ideas and Analysis You must: Have a clear thesis in your essay. Because you are writing a persuasive essay, it is imperative that you make your position on the topic clear. Otherwise, how can you persuade someone that your view is the correct view? Since you have limited time and have to compare your perspective with at least one of the other perspectives anyway, choose one of the three perspectives given to you by the ACT to argue for in your thesis. You must: Discuss the relationship between your perspective and at least one of the perspectives that the ACT mentions in the prompt. The prompt explicitly states that you need to "analyze the relationship between your perspective and at least one other perspective." If you fail to discuss how your perspective relates to any of the given perspectives, it will be very difficult to score above a 2 or 3 in the Ideas and Analysis Domain. With the above "Intelligent Machines" prompt, for instance, you'd need to compare your position to at least one of the following: how machines cause us to lose our own humanity (Perspective One), how they are efficient and create prosperity (Perspective Two), and how machines challenge us and push us to new possibilities (Perspective Three). Development and Support You must: Support your discussion of each perspective with either reasoning or example. There are a couple of ways you can support your arguments. One way is to use reasoning, which tends to be more abstract. For example, if you were using reasoning to support your argument for Perspective Two, you could discuss how machines taking over lower skill jobs frees up humans to do higher skilled tasks that require more creative thinking. The other way you can support your points is through use of specific examples. For example, to support Perspective Two, you could use the example of how the mass-production of clothes has made it less expensive for everyone to own things like good boots. For a high score in this domain, you must: Discuss both positive and negative aspects of the perspectives you disagree with as well. In order to achieve a high score in this domain, you must show that you understand the complexities of the issue. The main way to do this is to discuss the pros as well as the cons of the perspectives you disagree with. For instance, if you agree with Perspective Two in the above prompt (machines make us more efficient and that’s good), when you discuss Perspective One you should provide a brief instance of that perspective being "sort of" true before moving on to show how it is not as true as Perspective Two. Learn how to juggle both sides of a perspective in our article on how to write an ACT essay step-by-step. Organization You must: Group your ideas logically. Writing an organized essay will make it easier for the essay graders to follow your logic and reasoning. Grouping your ideas logically can mean separating out ideas into different paragraphs (for instance, putting each perspective into its own paragraph), or it can involve clearly linking different aspects of the same idea in the same paragraph. No matter how you plan out your essay, try to make it as easy as possible to follow your arguments. Language Use You must: Write clearly. Being able to communicate clearly is a key skill for college and life in general, so it makes sense that it would be tested on the ACT (a college entrance exam). ACT essay graders care more about the clarity of your thoughts than the fanciness of your language. Clarity of writing normally entails using proper grammar and clear, non-convoluted sentence structures. Throwing in fancy vocab won’t get you anywhere if it makes things less clear instead of more clear (I've seen this happen too many times to count). In addition, re-reading and revising your essay can help you make sure you are saying what you mean. Example of an unclear sentence: Machines are more practical because they are cheaper and so you can hire less people to do the work and pay less money overall and so you have a better profit margin. Example of a clearer sentence (revised): Machines are more practical and cheaper in the long run because you can higher fewer people to get the same work done. Dà ©tail de la machine vapeur Merlin by Frà ©dà ©ric BISSON, used under CC BY 2.0/Resized from original. TURNS out, the steam engine was more practical (and cheaper in the long run) than a thousand people pushing and pulling a train by hand. What Does This Mean for Your ACT Essay? From the lists of actions above, you can probably tell that the most important part of the ACT essay is to be clear. The ACT Writing test is designed to measure insight, not just how advanced your vocabulary is. Remember to... Be clear up front what your perspective on the issue is. Don't hide your thesis. Make it obvious when you’re discussing each perspective (and make sure to discuss the relationship between your perspective and at least one other). Support each argument with reasoning and/or specific examples. Take time to plan so you can write an organized essay. Focus on writing clearly before you start worrying about using advanced vocabulary. What’s Next? Want to learn more about how to write an ACT essay? Read my step-by-step guide to ACT Writing. You've learned what your essay needs to include. But how you do you decode the prompt? Follow along as I teach you how to attack ACT Writing prompts. Is a longer ACT essay always a better ACT essay? Find out how essay length can affect your score on ACT Writing here. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this ACT Writing lesson, you'll love our program.Along with more detailed lessons, you'll get your ACT essays hand-graded by a master instructor who will give you customized feedback on how you can improve. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. 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Cationic Antimicrobial Peptides in Humans

Cationic Antimicrobial Peptides in Humans Antimicrobial peptides Introduction Cationic antimicrobial peptides (AMPs) are gene-encoded peptides of the host defence system made up of 12-50 amino acids, with at least 2 positive charges conferred by lysine and arginine residues and about 50% hydrophobic amino acids (Hancock and Scott 2000). They are produced from gene transcription and ribosomal translation and often, further proteolytically processed (Zhoa 2003). The peptides are folded so that non-polar amino acid side-chains form a hydrophobic face and polar, positively charged residues form a hydrophilic face (Robert and Hancock 1997). Expression of antimicrobial peptides can be constitutive or inducible by infectious or inflammatory stimuli like cytokines, bacteria and lipopolysaccharides (LPS) (Cunliffe and Mahida 2004). They have diverse structures to effectively kill a wide range of microbes at prone sites e. g the skin and lungs, and in secretions such as sweat and saliva (Yeaman and Yount 2004; Santamaria 2005). Many mammalian antimicrobial peptides rouse the host’s innate immune system (Jenssen et al 2006) instead of directly killing the host. Peptides which are found in living organisms from bacteria to plants, insects, fish, amphibians to mammals including humans (Kamysz 2005) are recorded in numerous existing databases e. g. AMSDb (Eukaryotic peptides) (Tossi and Sandri 2002), BAPDb (bacterial peptides), ANTIMIC (natural antimicrobial peptides) (Brahmachary et al 2004) and APPDb. Currently, 1831 peptides are hosted by the Antimicrobial peptide database with 99 antiviral, 453 antifungal, 100 anticancer and 1179 antibacterial peptides (The Antimicrobial Peptide database 2010). In humans, antimicrobial peptides are produced by granulocytes, macrophages and most epithelial and endothelial cells. They boost the immune system, have anti-neoplastic properties and help in regulating cell signalling and multiplication. Amphibian AMPs have been discovered from the skin of frogs from families ra nging from Iomedusa, Pipidae, Hyperoliidae, Ranidae, Hylidae, Discoglossidae, Agalychnis and Litoria. The structure of these peptides as unravelled by CD spectroscopy, NMR spectroscopy and molecular modeling (Suh et al 1996) have been found to be generally 10-46 amino acid residues long (Rollins-Smith et al 2005), mostly linear and simple-structured, (Conlon et al 2004) the majority being hydrophobic, cationic and possessing an amphipathic a-helix in nature. Following production, they are stored in the granular glands (poison glands) of skin dermal layer to be secreted in response to injury (Bovbjerg 1963), or as defence against pathogenic bacteria, fungi, viruses and parasites. Biologically active molecules including antimicrobial peptides are produced as large proteins harbouring a signal and an acidic propiece which get cut off to give an active peptide prior to or at secretion from the poison glands (Amiche et al 1999). Cationic peptides are also expressed in the gastric mucosa cells and in the intestinal tract (Kamysz 2005). The best-known peptides isolated from frogs are caeruleins, tachykinins, bradykinins, thyrotropin- releasing hormone (Barra and Simmaco 1995), brevinins, esculentins, magainins, ranatuerins and temporins (Conlon et al 2004). In the past, peptides were extracted using solvents like methanol or acid from the skins of amphibians after sun-drying but with concomitant dwindling of many frog species, other alternative techniques have emerged, one of which comprises stimulating the frog using mild electricity and collecting the skin secretion; 2-4 weeks after, the secretion can be re-collected after replenishment of the glands (Barra and Simmaco 1995). Large amounts of small peptides and their analogues which are resistant to protease cleavage and contain D-amino acids can be chemically synthesised while larger peptides can be expressed in a prokaryotic host from cloned cDNAs coding for a fusion protein (Piers et al 1993). An efficient means of producing therapeutic peptides in transgenic mice red blood cells has been explained by Sharma et al (1994) whereby the required peptide is collected from proteolytic cleavage from the fusion protein where the peptide is at the C-terminal end of human a-globin.

Critical Thinking & Application Paper - Case Study Essay

Critical Thinking & Application Paper - Case Study - Essay Example Is it ethical to do the wrong thing if it will please the majority and ensure harmony? Does dismissing Darrell through a criterion that is ethically and professionally unacceptable, constitute an ethical decision if the committee members are doing the wrong in order to please the mass of student whose interests they are supposed to primarily serve? Is it ethical to sacrifice Darrell as some committee members opt to do for the sake of harmony within the school and to ensure that the previous situation whereby the lecturer was unpopular with the students was not witnessed again? Is it ethical to dispense the laid down hiring procedures and criteria of dismissal as some members opt to? Is it ethical to make a moral choice if it is likely to bring conflict in future? The main reason why the issue of hiring or failing to hire Darrell raises the case’ main ethical issue is because the article revolves around Darrell’s plight due to his physical appearance and how fair each de cision made either to hire him or otherwise will be to him and to the students. This is because such a choice will most probably be guided by his looks and not his professional qualifications and capabilities as the ideal case should be. II. Research. (find at least three articles) Only complete articles should be chosen, not just abstracts of articles Article citation- Richards, J. &Lucas, J. R. (1985) Discrimination, Proceedings of the Aristotelian society. Supplementary volume 86, p.53-82 The case study is about unfair or discriminatory treatment on account of a condition that is not as a result of one’s personal choice. The article explores in depth the ills brought about by discrimination on various grounds. The article further looks into the issue of inevitable discrimination like when one is psychologically coerced to choose between a close relative and another qualified candidate in job recruitment or a person whom they share ideals like religious affiliation and anot her who they differ in the same. Blood being thicker than water, the decision maker is compelled to give the job to his relative. The author observes that even the society would expect him to act as such. In this case therefore, the other candidate is disqualified not on the basis of merit, for the fact that he is not related to the person in- charge of the recruitment. The article relates to the case study in that it provides an insight in discrimination in the recruitment process. Article citation- Agerstrom, J. & Rooth, D. (2011). The role of stereotypes in Real Hiring Discrimination. Journal of Applied Psychology ,volume 96, p.790-805 This article is a study that looks into the discrimination that obese people in the hiring process. It further evaluates measures they take to counter such discrimination such as photo manipulation. The article further considers previous studies into discrimination and concludes that body weight is in fact a big source of prejudice against job- see kers. The article gives statistical facts on people disqualified for jobs in many fields for being obese. It relates directly with our case study as the case study gives one example where a person’s obesity is used as an index to judge whether he is qualified for the job or not. Article citation- Park, L. & Harwin, M. (2010) Visible versus non-visible rejection: Consequences of appearance-based rejection sensitivity.

Legal Process Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Legal Process Paper - Essay Example 06(b)[3] of the statute, the notice must include the date, place and the circumstances of the alleged unlawful employment practice so that the employer may be apprised of the nature of the charges against it. However, the name of the charging party need not be included. If the EEOC totally fails to notify an employer of the charges, the courts, as the District Court did in EEOC v. St. Annes Hospital of Chicago, Inc.,have ruled that the EEOC could not bring a suit on that charge. The Supreme Court in Shell Oil Co. v. EEOC held that notice was adequate, even while not technically perfect. The legislative history of Title VII is clear that untimely notice by the EEOC should not be an absolute bar to court action by the aggrieved party. Also under Section 706(b), the EEOC is required to investigate the charge of discrimination to determine if reasonable cause exists to believe that the charge is true. If no reasonable cause exists, the EEOC shall dismiss the charge and promptly notify the charging and charged party of the dismissal. If reasonable cause exists, the EEOC â€Å"shall endeavor to eliminate any such alleged unlawful employment practices by informal methods of conference, conciliation and persuasion.† If those efforts fail, the EEOC may bring a civil suit against the employer in federal court under Section 706(f). If the EEOC does not bring suit within 180 days of the filing of the charge either by choice or because it dismissed the charge, the charging party may request notification, commonly referred to as a â€Å"right to sue† letter. Upon receipt of that letter, the charging party has 90 days to sue. Thus, a charging party may not sue until she received a notice of dismissal by the EEOC or a right to sue letter. The charging party may demand a right to sue letter, even before the EEOC has made its reasonable cause determination, so long as the demand for the letter is 180 days after the EEOC charge is filed. However, the right to sue letter can be

Group members documents Essay Example for Free

Group members documents Essay When I compared with my group members documents, we had the same format of explaining only the bits that were different was that how much information each one had included. Also I found that I did not included a telephone number whom to contract if the candidate is not satisfy with the result. This was lacking from my document as we though it is very important to give feedback if the candidate arent happy with the company. We chose Chelsie letter because her letter stood out among us and she also explained in detail why the candidate was rejected in a very polite way and thanking the candidate twice one in the beginning and the other at the end. Also the fact that she has broken down into paragraphs explaining on the matter fact that why the the reason of not being successful. She has also stated that the company likes the candidate potential but there was another person who suited the best position so therefore she has explained that the candidate will be kept in a file informing when a vacancy arise the company will inform the candidate. By this it gives a little hope or a chance for the candidate that the company likes the candidate and they do not want to loose a potential candidate so therefore they kept the candidate to a hold position. Which I think will be easier for the company later on because they do not need to go through the interview process again when wanting to recruit a staff. The use of short simple paragraph also makes us choose her document. In the rejection letter it has included a brief summary of why the candidate is rejected and wishes the candidate best of look in the future for further career. For the induction programme I believe my document has included all the necessary information that needs to be included in an induction document. I included a logo and picture of the staff members. This is because it will help enhance the look of the document as well as represents the company staff which in a result it will look interesting to read and candidate know the company dress code. The company follows the legal legislation as ASDA employ all kind of people to give everyone an equal opportunity to work in the company. Which you can see in the picture. I used bold and bigger font size for the main heading as it will make it stand out from rest of the document. Furthermore, I also used bullet points so that it makes a lot easier for the candidate to read and understand not only that they will be able to see it quicker and get the main points without having to read thoroughly which leads to less time consuming. I divided the parts into sections such as what the first day will include and the second day etc. Which will be helpful for the candidate to know before hand as they can get to prepare earlier. When comparing my document with my group members I found out that all of us had quite a similar documents. Only the layout and designs of the documents were different making it easier for us to choose. Taking it consideration about that we chose Arry document because we felt his document was very professional. This is because he has used text box and simple language with short paragraphs and bullet points to make it easier for the reader to read. Also dividing each of the information into three bits makes it more helpful to understand because it sates what each paragraph represents. The most important part that made us choose was that he included a time table for the candidate to follow which is very useful because it allows the candidate to follow what will be held in that day and it is less likely for the candidate to get lost in the place. For the motivational package again I believe in my document I have stated all the information that needs to be in a motivational document. Again in the document I included a logo and a picture of the company main managers and supervisors. Which makes the document look attractive. I have included all the financial and non financial benefits that the company offers to the candidates. For example I have included them in using bullet points and in short paragraphs explaining in brief summary what each benefits counts and what candidate are able to get. When comparing my document with my group members I think that my document is lacking with so many different points. For example I do not have a front cover for the motivational document which now I think it is important to have as it reflects the overall page of the document. I have not stated a brief summary about what benefits candidate can get and how they can apply to. I have just stated some and the very popular benefits. I also havent included all the benefits that the company offers to the candidate which in result candidate wont be able to know all their benefits which I think it is a very serious matter to take action on to the company if they do not fully explain the benefits. There are many things that I need too improve in order for my document to look professional as good as my group members document. For the motivational package I personally think that I have created the worst document and it is not created to a high standard level among all other previous documents I have produced. I believe that is why for my motivational document it was not chosen by the group members as my documents information were too many missing. So therefore, for the final document we chose Chelsie document. This is because her document is the best among us. Such as she has a massive detail about the motivation as how to encourage staff to work harder to earn the benefits that the company offers to them. We believe that the whole point of the motivational package is to encourage staff to work hard. Her document is well structured in informing the full summary of the benefits the candidate are entitle to which makes it very informative. The use of short and simple paragraph makes it even look better as you can quickly read and get the information fast and its quite straight forward. The rest of our document has also got the relevant information but not that detail like Chelsie. So therefore we chose Chelsie document for the final version of our group document.

In The Skin Of A Lion Essay -- essays research papers

When studying a novel it sometimes helps to look at the language used in a specific passage. In the novel In The Skin of a Lion by Michael Ondaatje, this approach is extremely helpful. It will help you better understand the characters and give you a clearer idea of what the author is trying to say. Within the novel, the passage entitled “The Skating Scene,'; where Patrick observes the loggers skating late at night, is stylistically interesting. By looking at metaphors, symbolism and diction, we can gain a better understanding of the characters and make connections within the scene and then to the novel as a whole.   Ã‚  Ã‚  Ã‚  Ã‚  In “The Skating Scene'; many metaphors are used throughout, making is very poetic. One very powerful metaphor seen in this passage is: “This was against the night'; (page 22). This emphasizes the light and dark imagery found in this passage. Ondaatje points out that for Patrick day is work and night is rest, however, he sees the loggers skating and having fun at night. They are going against what Patrick has been taught. In a way they are showing him a new side to life and he is transfixed. This sense of excitement is also shown in the pace of the passage. As the loggers are skating the pace gets faster, and then starts to slow down when he goes back home to his routine life. By going against the night, the loggers are essentially breaking the rules: “Their lanterns replaced them with new rushes which let them go further past boundaries'; (page 22). This idea of going past boundaries reminds us of a part later in the novel. Patrick goes past boun daries when he sets fire to the Muskoka Hotel on page 168. Instead of being an observer like he always is, he actually steps in and goes “against the night.'; By comparing Patrick in “The Skating Scene'; to when he goes to the Muskoka Hotel, we can see how he grows and changes throughout the course of the novel.   Ã‚  Ã‚  Ã‚  Ã‚   Another powerful metaphor in this particular scene is: “And a moon lost in the thickness of clouds so it did not shine a path for him towards the trees'; (page 20). This metaphor again emphasizes the light and dark imagery in the scene. Even though there is no path for Patrick to follow, he still finds his way to the skaters by travelling towards the light from their l... ...ple, “….they could leap into the air and crash down and it would hold the,'; (page 22), “When they collided sparks fell into the ice….'; (page 21), and “their lanterns…..let them go further past boundaries'; (page 22). Personification is also used to show that the skaters have magical powers: “A tree branch reached out, its hand frozen in the ice, and one of them skating under it'; (page 21). The idea of witches and magic reminds us of a quote on page 93. Patrick talks about Clara and says “ Something about her cast a spell on me…I don’t know what is it.'; It seems that Patrick is fascinated with people who possess these magical qualities.   Ã‚  Ã‚  Ã‚  Ã‚  It is evident that by doing a stylistic analysis of a passage, we can get a better understanding of characters and make connections within the passage and then to the rest of the novel. This is certainly the case with “The Skating Scene'; in Michael Ondaatje’s In The Skin of Lion. The metaphors, symbols and diction he uses in this particular passage clearly show that he is truly a brilliant writer.

Parasympathetic vs Sympathetic

The Autonomic Nervous System regulates cardiovascular, respiratory, digestive and urinary functions. The ANS studies have changed medicine practices. Before, the thought of a myocardial infarction patient living past five years was unheard of. Now doctors have learned to manipulate the ANS system with drugs that help to control blood pressure. The Autonomic Nervous System is composed of two divisions, Sympathetic and the parasympathetic divisions. They are involved in the unconscious regulations of visceral functions.These two divisions counter balance each other’s activity. The Sympathetic divisions mobilize the body during extreme or intense situations. The sympathetic or thoracolumbar division is also known as your fight or flight system. It involves the E activities exercise, emergency, embarrassment and excitement. It prepares the body for heightened levels of somatic activities. Sympathetic division of ANS increases a number of things such as mental alertness, metabolism , respiratory rate, heart rate, Blood pressure and sweat glands.It also decreases some things like digestive and urinary systems. The role of sympathetic division is to promote adjustments during exercise so that blood flow to organs is decreased and blood flows to muscles are increased. A good example would be a person driving down a dark country road. There heart rate would increase as well as the alertness and breathing. The eye pupils will dilate also. This would be their bodies’ immediate response. The parasympathetic division or the craniosacral performs maintenance activities.Its main focus is to conserve the body’s energy. Parasympathetic division involves the D activities such as digestion, defecation, diuresis. The parasympathetic division of the ANS increases the digestive gland, urination, defecation, salivary secretions and Blood pressure. . It also decreases metabolic rate and heart rate. A good example is when a person relaxes after a meal. Their blood p ressure, respirations and heart rate levels are lowered.Gastrointestinal activity is higher and skin becomes warm as the pupils are constricted. The Autonomic nerves system and its two divisions work off or are antagonistic towards each other. They are different in many ways. While sympathetic division increases your heart rate and respiratory rate. The parasympathetic is decreasing them. Sympathetic division comes into play as an intense environment appears but parasympathetic works while your body is in a relaxed or at rest levels.

Dracula: Barrier of Sanity vs. Insanity Essay

The setting of Bram Stoker’s Dracula is in the late nineteenth-century London, where the flourishing of technology is replacing people’s belief of the old superstitious ways. The characters in this novel experience contacts with the supernatural beings that is unable to be proven even by the most advanced technology at the time, which leads them to doubt their own sanity. However, the progression of the novel proves that peace is restored into the characters’ lives after their doubts and confusions about what is reality and who is really mad. Ultimately, the categorization of the sane against the mad is unnecessary since the distinguishing factors shown in the novel are ambiguous. Subsequently, no characters can truly be justified with being labelled as one type over the other. While certain characters in the novel, most notably Renfield, are placed in mental asylums for displaying mad or unstable behaviours, it does not qualify them to be categorized as mad sinc e the non-institutionalized characters undergoes irregular and unstable behaviours as well. These characters must go through their own forms of insanity to access the entirety of the truth that Dracula brings upon them, and thus they behave in ways similar to what is considered to be insane. The alternative reality Dracula brings into the logical and civilized London society can only be accessed by the characters through their own forms of insanity. Insanity is a psychological state of the mind being deranged and arousing irregular thoughts or actions (Barber 505). Sleepwalking is a form of psychological disorder resulting from troubled thoughts (Anitei). It is also thought to be a method of interacting with spirits from other realms (Anitei). During Lucy’s sleepwalking experiences, â€Å"her intention†¦disappears†¦for as soon as her will [thwarts] in any physical way† (Stoker 93). This shows that she only expresses her intention of meeting Dracula through an unnatural method. Similarly, when Jonathan â€Å"has had some fearful shock†¦Ã¢â‚¬  ( Stoker 108) from his experience in the castle with Dracula, he can only speak about it through nonsensical and insane ways to the sisters that took him in because not all of reality can be understood with logic and reasoning. Even Mina, whom â€Å"the good God fashioned† (Stoker 253) himself, still only connects with Dracula through abnormal behaviours shown by the quote: â€Å"She [has] risen, as if impulsively†¦and [raises] both hands, palms upwards, as if lifting a weight† (Stoker 374). All these characters acknowledge the existence to vampirism and Dracula’s powers through irregular behaviours, which shows that it is within human nature to use insanity as a form of psychological relief from the difficult reality. Asides from accepting the threats that Dracula presents, the characters continue to behave in characteristic commonly deemed as insane such as being emotionally unstable, and odd. Quincy Morris, who is known for his logical leadership skills, for he â€Å"has always been the one to arrange the plan of action† (Stoker 331), expresses passionate outbreaks when his mind is unable to tolerate the displeasing reality. He loses self-control and cries to his companions that â€Å"[He] shall not wait for any opportunity. When [he] see that box [of dirt he] shall destroy the monster, though†¦[he] is to be wiped out for the next moment (Stoker 356). Jonathan shows similar behaviour when he pities himself for living such an unfortunate fate of having a wife that is contaminated with â€Å"the vampire’s baptism of blood† (Stoker 350). He loses his pride in front of his friends and â€Å"[flings] himself on his knees beside her†¦and [hides] his face in the folds of her dress† (Stoker 355). He even openly admits that â€Å"[his] emotion [is] too great for even the relief of tears† (Stoker 355). Being unable to contain emotion is equivalent to admitting defeat to manhood and dignity, which men place at high values at the time. The fact alone that Jonathan freely gives up on these qualities by exposing his emotionally unstable behaviour irregular, so being irregular as well as unstable shows that he can be qualified for being insane. Lastly, the character Van Helsing, who is the wisest among the pack of friends, also â€Å"[gives] away to a regular fit of hysterics† (Stoker 186) when staying calm and logical is not satisfying enough to express his current situation. If even the wisest man can act unstable, then it shows that the average, sane, citizens habiting in Britain can also lose self-control, and act insane at times. At the same time, the less mentally stable characters are able to demonstrate philosophical thoughts and reasoning, very similar to the other educated and non-institutionalized characters. This is most notable for the character Renfield, who is a patient at the mental asylum operated by Jack Seward. Renfield is able to speak with proper reasoning when he chooses to, and descriptio ns regarding Renfield often results in the use of paradox or other forms of contrast. When Renfield feels there is the need, he will engage in proper conversations regarding theories and historical allusions. During the time that he is persuading his doctor, Seward, to release him from the asylum because he feels that he is a endangering them, he uses proper persuasive strategy to express his goal. He first recognizes that his target audience is not Seward alone, since his friends Morris, Lord Godalming, and Van Helsing are also present. He immediate decides to appeal to his audiences’ pathos by praising their honour and background. He alludes to the Declaration of Independence and the Monroe Doctrine of the United States when he compliments to Morris that â€Å"the power of the Treaty may yet prove a vast engine of enlargement, when the Monroe doctrine takes its true place as a political fable† (Stoker 263). Being the madman that he is labelled as, he proves to have a vast amount of knowledge by referring to information from outside of his home country. Following the statement, seeing that it is not enough to win over his audience, Renfield attempts to appeal to their logos by expressing a philosophical statement that â€Å"when an individual has revolutionised therapeutically†¦conventional forms are unfitting, since they would seem to limit him to one of a class† (Stoker 263). This type of behaviour with strategic and logical response is certainly uncommon for individuals deemed as insane, so it ironically questions the sanity of the people who brought him to the asylum in the first place. In addition, when describing the character Renfield, Stoker often uses contrasting devices to heighten the true quality of this character. After Renfield’s attempt to persuade them, Morris comments with the use of paradox that â€Å"[Renfield] is about the sanest lunatic [he] ever [sees]† (Stoker 267). Also, even Seward is astonished by Renfield’s impressive behaviour that â€Å"[he] at once [makes] the introduction† (Stoker 262) for Renfield and his friends, addressing Renfield as â€Å"Mr. Renfield† (Stoker 262). This can be contrasted to an earlier diary entry made by Seward when he refers to Renfield as â€Å"R.M. Renfield, aetat 59† (Stoker 65), showing that Renfield is nothing other than a subject of study to the doctor. This shows that Renfield is capable of both expressing himself freely as well as with proper manner, and that he changes between the two at will to fit the situations he occurs in. This puts the appropriateness his treatment in question, since his behaviour contradicts the way he is expected to behave. Overall, Renfield’s behaviour can be concluded with Seward’s alliterative paradox that â€Å"there is a method in his madness† (Stoker 74). With this in mind, the parallel between the sane and insane characters can be seen through the similarities between Renfield and Seward. Seward is known for his unique diary keeping style of recording his oral recounts of daily events on a phonograph. He does so because â€Å"to write with a pen is irksome to [him]† (Stoker 365), since he likes to make sure every detail is being recorded without the troubles of having muscles cramps. It is Seward himself that recognizes this similarity between his patient Renfield and himself: â€Å"He [closes] [his] daily account most accurately† (Stoker 76). Also, both of these characters display strong faith towards people they trust despite external influences. Renfield shows strong devotion and loyalty towards Dracula because of his belief that Dracula is able to fulfill his desire of consuming lives. He recognizes that Dracula is harmful in nature, but still remains loyal to him. At the same time, Dr. Seward keeps a blind faith towards his old friend Van Helsing purely because he trusts the professor’s wisdom from his experiences. At times, Van Helsing’s conclusions are too abstract for Seward to comprehend, but he never fails to obey and aid him to the best of his abilities. The nature of these two characters’ relationship intently sets them to have contrasting sanity levels, however the similarities between their habits and attitudes contradicts this, which shows that the state of sanity cannot be accurately placed upon an individual even despite their occupation. Through the supernatural experiences through course of the novel, Seward comes to the conclusion that: â€Å"[he] sometimes think [they] must be all mad and that [they] shall wake to sanity in strait waistcoats† (Stoker 295). Being the scientist that Seward is, the most significant character change he undergoes is that he opens up his mind and learns to accept new things. The significance of his conclusion is that the sanity of people is not always what others think it should be. He does not deny the possibility that he can, in fact, be mad, just as how Renfield is able to calmly declare his perfect sanity: â€Å"I am no lunatic in a mad fit, but a sane man fighting for his soul† (Stoker 266). The confusion of how Seward is the psychologist and how Renfield is his patient is again aroused, which shows that these characters does not fit the one state of sanity labelled on them. All the characters are able to demonstrate traits of being mentally unstable as well as being reasonable and logical. The barrier between sanity and madness is then blurred as the sane and mad behave in very similar ways and shows that same attitude towards their interests. Since â€Å"all men are mad in some way or other† (Stoker 128), it becomes unreasonable and unnecessary to strictly place an individual under either one of these categories. Note to self: http://news.softpedia.com/news/The-Causes-of-Sleepwalking-85332.shtml

Free Essays on The Role Of Marketing In Telstra International

The role of Marketing in Telstra International Executive Summary Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975 when it was created as a separate entity. In 1982 Telecom Australia became the official Telecommunications Corporation for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies. The company has been trading international since 1993. Currently Telstra operates in over 19 countries worldwide (Appendix One). Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. Telstra recognises that Data and Internet services are the way of the future. Telstra is redefining the telecommunications industry and therefore are redefining their markets to offer a more extensive array of products to compete effectively in these markets. Telstra has made many international investments in the Asia-Pacific region. As well as this, Telstra continues to review all investment opportunities, which will provide substantial strategic and financial placement in overseas markets. 1.0 Reasons for international expansion 1.1 Increases Sales By entering countries with already large uses of broadband Internet access, Telstra acquires knowledge to be able to provide local consumers with better products both home and abroad. These bet... Free Essays on The Role Of Marketing In Telstra International Free Essays on The Role Of Marketing In Telstra International The role of Marketing in Telstra International Executive Summary Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975 when it was created as a separate entity. In 1982 Telecom Australia became the official Telecommunications Corporation for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies. The company has been trading international since 1993. Currently Telstra operates in over 19 countries worldwide (Appendix One). Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. Telstra recognises that Data and Internet services are the way of the future. Telstra is redefining the telecommunications industry and therefore are redefining their markets to offer a more extensive array of products to compete effectively in these markets. Telstra has made many international investments in the Asia-Pacific region. As well as this, Telstra continues to review all investment opportunities, which will provide substantial strategic and financial placement in overseas markets. 1.0 Reasons for international expansion 1.1 Increases Sales By entering countries with already large uses of broadband Internet access, Telstra acquires knowledge to be able to provide local consumers with better products both home and abroad. These bet...

Southwest Airpine Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Southwest Airpine Analysis - Research Paper Example America’s public transport is quite efficient and this poses a challenge to Southwest’s operations. Bus companies are most notable for offering alternative short-distance travelling services to many Americans who prefer the road than the air. According to Gittell (2005), transportation factors such as scheduling, safety, facilities, security procedures are very important to travelers who might use these factors as criteria not to choose Southwest in favor of surface transportation. The existence of close to 1150 seaports in Texas makes it possible for Texas residents and visitors to travel conveniently and cheaply by sea. Furthermore, commuter rail services provided by organizations such as Capital MetroRail have greatly made surface travel as interesting and fast experience as travelling by air. The road network in Texas is no doubt superb considering the several high standard highways that dot the state. Many potential air transport customers opt to travel by bus (such as Executive Coach Inc) or by private means considering the specific conveniences that come with road transport including the option of making stopovers at interesting sites. The huge number of companies offering care hire services has made the surface travel experience great even to those who cannot afford town cars. Customers who may be dissatisfied by one or more aspects of Southwest’s services may opt to use other means of transport which have better services. One of the greatest strengths of Southwest Airlines is its product positioning. The company has developed an integrated marketing strategy that has helped position its product among its core target market (Lauer, 2010). Most air travelers in the US know that Southwest has the kind of products that they would choose. In its marketing communication, the company positions itself as a â€Å"low-fare, short-haul, high